BRAND ASSETS
A little salt. A little soul.
Salty Chakra is built for people who feel clothes — and screens — more intensely. Every visual choice here aims for the same thing: warm, calm, and easy on the senses.
The SALT mark
The mark is simple and steady on purpose. Salt is grounding — it's what's left when the water settles. The mark gives the brand one calm, recognizable anchor rather than busy decoration. Give it room to breathe, and please don't stretch, recolor, or add effects to it.
Color palette
Most apps default to cool tech blue. We chose colors from the coast and the closet instead — muted, natural tones that won't feel loud on a sensitive day.
- Coastal terracotta
Our main accent. Warm and earthy like sun-baked clay — inviting without shouting. It marks buttons and key moments, never whole screens.
- Sea-salt sage
A soft, cool green that lowers the visual temperature. Used for gentle highlights and calm notes.
- Linen
Our resting surface. Off-white reads softer than pure white, reducing glare for light-sensitive eyes.
- Espresso
Our text color. Deep brown instead of black keeps strong contrast for readability, with less harshness.
Typefaces
Cormorant Garamond
For headings. An elegant, gentle serif with a handwritten softness — it brings warmth and a bit of soul, like a note from a friend rather than a tech product.
DM Sans
For everything you read. Open, rounded letters and clear spacing make it easy on tired eyes and friendly for low-vision and dyslexic readers.